Our mission is to actively promote the use of the Basque language in the working world. How? Discover the projects we have underway.

To actively promote the use of the Basque language in socio-economic spaces by fostering community and building and sharing innovative tools, resources, and projects.

It is a tool that helps identify, recognize, and guide companies, shops, and all types of entities working toward the goal of increasing the use of Basque in the socio-economic field. It is managed by the Bai Euskarari Association, alongside other initiatives (Lansarean, Enpresarean, etc.), to make an impact in the socio-economic sphere and boost the use of the Basque language.

Through the certificate’s logo, customers can know if they will be attended to in Basque at a company, shop, or association; if they will be provided with service in Basque; if there is the capacity to work in Basque; or if the entity is on its way to providing services in Basque. The 3 levels of the certificate reveal an entity’s linguistic situation: Service and Work in Basque, Service in Basque, or On the Way.

An entity or company that serves customers in Basque reflects competitiveness and respect for the customer, which clients truly appreciate. Customers often prefer to interact in their native language when acquiring a service or product.

Therefore, an entity that wants to offer quality and remain competitive, or a company that wants to attract and build loyalty among customers, must adapt to the customer’s linguistic needs.

Basque is a strategic and innovative asset for any type of entity. The Basque language and the Bai Euskarari certificate bring benefits to all entities:

• It adds value to the entity.

• It increases the competitiveness of entities.

• It responds to demand with professionalism.

• It conveys closeness and trust.

• It fosters internal motivation, builds loyalty, and ensures people’s satisfaction.

• It boosts the entity’s social responsibility.

• It improves the entity’s image and increases credibility with customers.

• Loyalty to the entity or company is increased, and motivation is strengthened. When Basque-speaking employees feel that the entity makes an effort to integrate Basque, they feel more satisfied, engaged, and committed.

• Visibility: Attract Basque-speaking consumers.
• Advertising: Inclusion in the map of certified entities.
• Networking: Access to the community…
• Points in public administration procurement tenders.
• A progressive path: On the Way > Service in Basque > Service and Work in Basque.
• Follow-up and advice/support.
• Information and resources to achieve your goals.
• Small translations.
• Priority opportunity to participate in other Bai Euskarari Association initiatives (Enpresarean, Lansarean…).
• Free newsletter and ‘Bai’ magazine.
• A diploma verifying the attainment of the Bai Euskarari certificate (Valid for one year).
• The Bai Euskarari certificate logo in various formats (jpg, png, pdf) and stickers, to use on as many materials as you wish.
• Intranet access credentials (passwords).

Here is what our entities have to say:

• ABB-Niessen (Oiartzun): “The Certificate gives importance to Basque within the company, and thanks to the association, we work on many areas included in our action plan.”

• Artis Kreativa (Gasteiz): “Using Basque gives us added value. People don’t expect it. We say our first word in Basque, and then they start speaking in Basque.”

• Bordatxo jatetxea (Deustu, Bilbo): “Customers appreciate having service in Basque, both locals and visitors. Foreigners also value seeing and hearing Basque. The recognition from our customers encourages us to keep going.”

• Enargia (Azkaine): “The Certificate shows that we use Basque. It is a way to let Basque speakers know they can request their electricity service in Basque, making it a way to keep the language alive and spread the word.”

• Fideslan (Donostia eta Ondarroa): “We obtained the Bai Euskarari Certificate, first of all, to show that it is also possible in our sector; secondly, to gain the advantages of Bai Euskarari’s experience and knowledge in integrating Basque into the working world; and finally, to serve as a showcase for companies that want to receive services in Basque.”

• Innobasque (Zamudio): “Bai Euskarari brings us closer to the goal of offering all of Innobasque’s services in the language requested by our stakeholders.”

• Laida Aguerretche-Colina psikologo-psikoterapeuta (Ziburu): “There are very few of us Basque-speaking psychologists in private practice in the Northern Basque Country, so I find it even more important to make it clear that I work in Basque. I hope the Certificate helps with that.”

• Martinez Rementeria farmazia (Gasteiz): “The use of Basque is very important. Basque-speaking customers feel closeness and trust when we attend to them in Basque.”

• Talleres Mitxelena (Hernani): “We place the Bai Euskarari Certificate within the cooperative’s continuous improvement strategy. We prioritized it internally to normalize the language within the company and, externally, because we thought it would be important for our customers.”

1. Contact the Bai Euskarari Association:

• Where are we? (Location)

• Phone: +34 943 59 21 48 | +33 06 03 49 43 65

• Email: info@baieuskarari.eus

• Self-assessment: An application that will help you discover the linguistic situation of your entity or company. The result will be indicative. To find out your exact situation and obtain the Bai Euskarari Certificate, a technician will contact you to complete the full assessment form.

2. Conduct a linguistic assessment with the help of Bai Euskarari Association technicians.

3. Measure results and create a plan; specify the people in charge, goals, resources, deadlines, etc.

The criteria for obtaining the Bai Euskarari Certificate are grouped into two main pillars: ‘Service in Basque’ and ‘Work in Basque’. These are the areas that are measured:

• Language proficiency of the staff

• Corporate image

• External communication

• Internal communication and work tools

• People management

The 3 levels of the Bai Euskarari Certificate are determined based on pre-established criteria. These criteria are public and available on the website.

To move from one level to another, the corresponding criteria for that specific level must be met.

Any legal entity has the option to obtain the Certificate.

However, if you do not wish to obtain the Certificate but still want to support the project, you can become a Friend of Bai Euskarari (Bai Euskarari Laguna).

Hauek dira urteko kuotak:

*There are special rates for non-profit entities and public institutions.

Several city councils and associations of municipalities provide grants to help obtain the certificate. For example: Vitoria-Gasteiz, Amurrio, Laudio, Gernika-Lumo, Zarautz, Azpeitia, Bortziriak, Malerreka, Barañain, etc.

The Bai Euskarari Association is constantly in contact with different administrations to expand this list.

Yes. The association’s technicians will propose a roadmap for you and will provide the information, templates, and resources needed to meet the agreed-upon goals.

The Certificate is valid for one year and must be renewed annually. When the time comes, an association technician will contact you to schedule a meeting and review your current situation.

By logging into the intranet, you can download tracking forms, invoices, your diploma, the certificate logo, etc. If you need passwords to log in, you can request them at info@baieuskarari.eus. To make any changes to your entity’s details, please write to info@baieuskarari.eus or call +34 943 59 21 48.